Submitted by: Submitted by nirav2591
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Words: 3522
Pages: 15
Category: Business and Industry
Date Submitted: 02/12/2014 11:05 PM
Soap, Bath and Shower Products - UK - February 2014 Lifestyle factors present long-term considerations for the soap, bath and shower market with bathing habits changing. A daily shower is becoming increasingly popular as consumers move away from time- and money consuming bathing, despite its relaxing appeal.
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table Of Content
introduction
products Covered In This Report abbreviations
executive Summary
reliance On Promotional Offers Causes Sales Decline In 2013 figure 1: Best And Worst-case Forecast Of Uk Retail Value Sales Of Soap, Bath And Shower Products, 2008-18 changing Structure Of Uk Population Proves Challenging new Product Launches Increasing figure 2: New Product Development In The Soap, Bath And Shower Category, By Launch Type, 2009-13 shower Washes Have 85% Penetration figure 3: Consumer Purchasing And Frequency, December 2013 promotional Offers Impacting Loyalty figure 4: Attitudes Towards Shopping For Soap, Bath And Shower Products, December 2013 what We Think
issues In The Market
how Are Changing Bathing Habits Impacting Sbs Products? what Can Be Done To Increase Brand Loyalty In The Sbs Market? which Product Attributes Are Of Most Importance To Consumers? how Are Retail Channels Evolving In The Sbs Market?
trend Application
trend: Play Ethic trend: Alpha Mothers mintel Futures Trend: East Meets West
market Drivers
key Points ageing Population Less Likely To Bathe figure 5: Trends In The Age Structure Of The Uk Population, 2008-18 families In Decline figure 6: Forecast Adult Population Trends, By Lifestage, 2008-18 over A Quarter Of Adults Always Take Shorter Showers figure 7: Green Household Habits, December 2013 product Packaging Is A Consideration For Consumers increasing Incidence Of Skin Complaints figure 8: Skin Condition Prescription Items Dispensed Against Total Prescription Items Dispensed In...