Outperformer Marketing Sales – Value Creation in the New Marketplace Disorder

CORPORATE FINANCE COURSEWORKTopic: Outperformer Marketing Sales – Value Creation in the New Marketplace DisorderWord count - 1654 |

Table of Contents

Introduction 3

Value Creation 3

Framework from taught leaders on Value creation 4

Creating value through business model and technology innovation 4

Creating Value through Higher Education 5

Value Creation in Retailing 6

Conclusion 8

References 9

Introduction

The global marketplace is continually shaped by changing realities, especially the recent economic downturn and increased adoption of new technologies. This write-up gives a developed investigatory literature review from chapter seven of the Value Mandate (Outperformer Markets Sales – Value Creation in The New Marketplace Disorder). To accomplish this objective, I have focused on key points from three important taught leaders’ frameworks that focus on value creation.

Value Creation

What is value and how is it created? In most contribution to the perspective, value describes what is perceived to be the ability of a good or service to meet the needs and willingness to pay for a good or service. Typically when looking at value and consumer behaviour, economists tend to refer to utility theory and to the notion of marginal utility. A study which pioneered the theory of economic development and new value creation through the process of technological change and innovation viewed technology development as a discontinuous change and disequilibrium resulting from innovation. He further identified several sources of innovation (hence value creation) including the introduction of new goods or new market, the discovery of new supply sources and the organisation of industries (Schumpeter, 1934)

Most firms often try to make substantial effort to create value in order to achieve revenue growth and to maintain or even improve profit margins using resources produced as inputs to the production process. They would have to be...