Management

BA 101 PRINCIPLES OF MANAGEMENT

______________________________________________________________________

GROUP ASSIGNMENT

1

Table of Contents

Page No.

1. Brief Description of Uniqlo & its core business(es)

3

2. SWOT Analysis - 2.1 Strengths - 2.2 Weaknesses - 2.3 Opportunities - 2.4 Threats 3. Assessment of Uniqlo‟s value proposition & ability to compete in the future

4 to 14

15

4. Application - Identification of major problem/issue - Evaluate potential actions that address the issues - Recommend an action(s)

15

5. References

16-17

2

1. Brief Description of Uniqlo & its core business(es)

Uniqlo was originally from Fast Retailing Co.Ltd until May 1984 they open a unisex casual warehouse in the city of Hiroshima but the name of unique clothing warehouse. By April of 2001, uniqlo began to open up its first overseas expansion in London, followed by China, in the September of 2002. By 2009, Uniqlo reached a goal of Global expansion with many stores around the world, such as Shanghai, Paris, Hong Kong, Singapore, Malaysia, Seoul & New York. Uniqlo got themselves a principle that by creating a comfortable and modern apparels will allow both men and women to feel good about themselves. Hence, this principle set them apart from the competitors. At the same time, their appearels are designed in high quality cashmeres such as HEATTECH to satisfy the needs of their customers.

3

2. SWOT Analysis In the tables below, we‟ve identified Uniqlo‟s Strengths, Weaknesses, Opportunities, and Threats involved in their business venture. 2.1 Strengths of Uniqlo Analysis Justification “Outside Japan, Uniqlo operates 149 stores in China, Britain, France, Singapore, Russia, Taiwan, Malaysia, and South Korea, plus its lone U.S. Stores available internationally outlet. Yanai says he'll grow by opening more foreign stores, especially across China and fast-growing Southeast Asia. In the U.S., Uniqlo plans to open at least 200 stores by...