Dcm Magazine

Design Council Magazine

Issue 1 Winter 2006

08/09

‘Imagine Coca- Cola without a logo. Imagine Apple’s iMac as a grey rectan gular box. Imagine Nike without its TV adverts. Desig n is intrinsically linked to the b ottom line.’

Jim Hytner, group brand & UK banking marketing director, Barclays

10/11

‘In an increasingly competitive environment our creativity can give us the edge. One aspect of this is design. Good design does not automatically mean good business, but it certainly helps.’ Professor Sir Christopher Frayling, rector of the Royal College of Art and chairman, Arts Council �ngland

‘Design surrounds us, inspires us and sometimes makes the impossible possible. As our need for good design and technology increases, so does the need for innovative and adventurous designers, engineers and scientists.’ James Dyson, product designer and chairman, Dyson

‘Too many people in this country have the idiotic idea that design is an addon when it should be fundamental to everything we do. It can cut crime, bring communities together, make life easier. If people paused and just thought how easy it is to incorporate good design into the everyday, we’d all be better off.’ Ed Vaizey, M�� and member of ��arliamentary Design Group

‘Designing provides a context and approach that uses creative seeing, thinking and doing to explore potential futures in a systematic, purposeful way. The focus is on what works for people. It’s most valuably deployed strategically in innovation contexts, with all their complexity and uncertainty, where there is no single answer. Design needs to be valued more for what it can achieve.’ Nick Durrant, interactive designer, ��lot founder

‘Innovation really is a must-do, unless we want to live in an environment that’s commoditised and not unique, not differentiated.’ Sam Palmisano, chairman and chief executive, IBM

‘Design matters. It influences virtually all the choices I make as a consumer. Any business that wants to...