Marketing Technique

Analysis

National Geographic

Green Marketing : Each of the main activities business carried out by National Geographic as which in filming of various movies that will be presented in his exclusive channel and making various news which will be covered in his magazine, always prioritize the safety of the environment in every activities they done and avoid any kind of action that will be endangered it. For example when the National Geographic made ​​a commercials advertising about a segment of the show in the life under the water, surely they always pay attention to all the activities of the creation of the advertising so as not to disturb the ecosystem of life under the water. Therefore indirectly any activities undertaken by national geographic will always be reflected to the activity of green marketing. This is a distinct advantage for the company in the eyes of his consumers.

Social Marketing : one of the main business activities of National Geographic is presenting a wide variety of visualization of the environment. Therefore in every business activities handled by National Geographic has to be correspond directly to the green campaign. For example in every book National Geographic published and every film show presented in his channel always display a beautiful picture of the nature life that existed in every corners around the world. This will indirectly persuade readers and viewers to maintain and preserve the natural beauty in this world.

In the life of human being , National Geographic also always write a certain article of human`s health that presented in full information, For example they make a special coverage about the disease that is currently happening and how to prevent it so as not infected . This slice of article will certainly provides a form of education to its readers and also provide good imaging for the National Geographic brand in the public eye.

Societal Marketing : National Geographic is famous for its concern for the natural...