Iko's

I. INTRODUCTION

Iko’s Breads and Cakes was developed by Mila Tobes-Baroja, a young entrepreneur with an impressive background in the food industry especially with bakeries and restaurants. She started Iko’s Breads and Cakes and opened its first store in Pasig City. During the year, Iko’s Breads and Cakes was recognized and accredited by SM Malls in Manila and started operating in different SM Hypermarket stores and bazaars within the Metro.

Through the year, the brand grew its popularity and it Shakey’s offered the brand a partnership deal on which states that Iko’sBreads and Cakes will be its supplier for decorated cakes for their Birthday Party Packages. As the brand increases, it soon opened its second branch within Pasig City during early 2007.

Founder Mila Baroja started getting partnerships and invited friends to join her in her growing and professionalizing business that led to the opening of another branch, still within Pasig, that has bigger and better production facilities. The brand started focusing on upgrading its facilities and equipment to ensure the quality of its products. It also started professionalizing and organizing the now bigger management.

In 2008, Iko’s Breads and Cakes opened its first Full Dine-in Bakery Café in C. Raymundo Ave in Pasig City. The now upgraded store also expanded its menu by offering bakery line, coffee and other beverages and pastas. The store is also a Free Wi-fi area which is perfect for students and professionals.

SM Supermarket, recognizing the upgrade of the brand, offered and invited Iko’s to operate on one of its major malls, in SM Megamall as Supermarket Bakery. This started the growing of the “unbranded-bakeshop” stores of Iko’s.

At the start of 2009, SM Supermarket offered the brand to operate on its SM Makati branch, again as the mall’s Supermarket Bakery. This is also the year the brand decided to launch and offer new products and customized and improved its packaging by using the newly...