Business Buyer Behavior

Marketing / Biotech / Research Method….

Individual Term Paper

Business Buyer Behavior

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Table of Contents

Marketing / Biotech / Research Method…. 1

Abstract 3

Purpose 3

Methodology 3

Findings 3

Research limitations/implications 3

Practical implications 3

Originality/value 3

Introduction 3

Research Method 3

Scientific Causal Model: Dependent Variable, Independent Variable, Hypothesis 4

Copy/paste 5 Quotes from References (journal articles) one for each variable (4Factors and 1Goal) 4

Goal (Buyer behaviour) 4

Factor 1 (Environmental) 5

Factor 2 (Organizational) 5

Factor 3 (Interpersonal) 5

Factor 4 (Individual) 5

Explanation/Discussion of Model 5

Importance of Model/New Insight 5

Conclusion 5

References 6

Abstract

The paper seeks to address the customers make purchases in order to satisfy needs. The wealth of products and services produced in a country make our economy strong. All the behavior of human beings during the purchase may be termed as buyer behavior.

Purpose

To understand the major factors that influence business buyer behaviors and identify discuss the stages in the buyer decision process.

Methodology

A study on customers buying behavior towards product and to know the preference of customer while purchasing of products, to study the buying pattern of customer while purchasing of product.

Findings

The consumer decision making process and resulting preferences and buying behavior are influenced by internal as well as external factor. The internal factors consist of factors such as needs and motivation and external factor consists of culture, social class and references groups.

Research...