Digital Marketing

DIGITAL MARKETING

Digital Diligence, Doubts Show at Ad Gathering; Marketers Prove Willing to Experiment but Aren't Convinced of Results

Digital marketing could simply be defined as marketing that makes use of electronic devices such as computers, tablets and smartphones to engage with stakeholders. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards.

According to the article-digital diligence, doubts show at Ad gathering; marketers prove willing to experiment but aren’t convinced of results written by Suzanne Vranica (2013) “it was clear that marketers were willing to try just about any digital experiment--from syncing TV ads with tablet spots, to embedding ads in Twitter streams, to letting machines automate ad buying” (para.1). Vranica (2013) also highlighted that “On the digital front, a priority for advertisers is figuring out how to amplify their "first screen," or television, ads with spots on other screens-whether laptops, smartphones or tablets; and Digital-ad spending will represent about a quarter of world-wide ad spending by 2014, up from 20.7% last year”.

Before the internet, sometimes you just had to go out in the field, literally, and watch the competition as hinted by Kotler and Keller (2012, p.71). But the world of internet has offered enormous ease when it comes to marketing. The digital media marketing has tremendously benefited from the internet. While sitting at the comfort of your own office, you can now market your product to the other corners of the world. This is the great benefit of digital marketing through internet.

References:

Kotler, Philip & Keller, Kevin Lane. (2012). Marketing Management, 14th Edition. Upper Saddle River, NJ. Pearson Education.

Vranica, S. (2013, Sep 26). Digital diligence, doubts show at ad gathering; marketers...