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Category: Business and Industry
Date Submitted: 02/17/2014 10:25 PM
While respondents are very likely to say low price is an important factor in their selection of pasta and rice products, brands should do more to show that their products provide value beyond price. They can do this by offering more natural, whole grain, low sodium or some other healthful version of their products and explain that the nutritional content is as important as price.
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Moreover, brands can do more to show that their products provide users with a healthier, more filling snack than other types of snack foods, which will help drive on-the-go consumption.
Scope and Themes
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Definition
Data sources
Sales data
Consumer survey data
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Abbreviations
Issues and Insights
Can brands make health a value proposition?
Issues
Insight: Focus on natural, low sodium, and explain benefits
Can brands show value without lowering prices?
Issues
Insight: Show value through ease of use, versatility, new flavors
Can brands encourage more on-the-go pasta eating?
Issues
Insight: On-the-go versions will increase occasions for use
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