Vitamins and Supplements-Brazil-February 2014:Industry Growth Report

Vitamins and Supplements - Brazil - February 2014 While the VMS market has posted strong historical sales growth, the pace begins to slow to 2018 as economic growth stalls. Brands can focus on creating more targeted products to inspire a higher spend per product and encourage new consumers to the category. table Of Content

introduction

products Covered In This Report abbreviations

executive Summary

value Sales Growth Set To Continue At Double-digit Pace figure 1: Best- And Worst-case Forecasts For Value Sales Of Vitamins, Minerals, And Supplements In Brazil, 2008-18 aging Population Creates Opportunities For Vms Brands free-from Claims Reassure Consumers figure 2: New Product Launches, By Top 10 Claims, Jan-nov 2013 individual Vitamins Are Most Commonly Taken figure 3: Frequency Of Using Vitamins And Supplements, October 2013 price Is A Barrier To More Frequent Usage figure 4: Vitamin And Supplement Usage Habits, October 2013 what We Think

issues In The Market

how Will An Aging Population Impact The Vms Market? how Are The Purchasing Channels Of Vms Products Evolving? how Can Multivitamins Respond To The Growing Threat Of Individual Products? how Can Vms Brands Leverage The High Levels Of Brand Loyalty?

market Drivers

key Points aging Population Creates Opportunities For Vms Brands figure 5: Trends In The Age Structure Of The Brazilian Population, 2008-18 children Younger Than 10 Represent 14% Of The Population sporting Events Bring An Increased Interest In Fitness figure 6: Number Of Health Clubs In Brazil, 2007-17 consumers Are Spending More On Bpc Products obesity Rate Increasing

who’s Innovating?

key Points category Development Focuses On New Products In 2013 figure 7: New Product Launches In The Vitamins And Supplements Market, % Share By Launch Type, Jan 2009-nov 2013 volume Of Smaller Local Brands Fragments The Market figure 8: New Product Launches, By Top Five Companies And Other, Jan-nov 2013 figure 9: Examples Of...