Marketing Strategy

More and more companies and organizations are turning to ExpressionEngine. Notable companies that use EE as their web solution include Apple, Sony, Disney, Nike, Ford, and Cisco. There must be reasons why that so many popular industries using EE to create and edit their websites.

ExpressionEngine is well known for its security and stability with clients such as the Department of Homeland Security and President Obama, who used it during his campaign through the web site change.gov, it is no wonder why so many people decide to use ExpressionEngine for their needs. It offers no cost fees and also provides real time customer support through its forums. The people that are there to answer questions actually work with the program on a daily basis. Moveable Type is software that can be installed and configured on your own server. It is also compatible with the legacy system but is a collection of Pearl scripts and coded in Common Gateway Interface (CGI) so it is not easy to modify or extend. This could be a problem because ExpressionEngine has no restrictions and allows the user to modify it based on their needs.

I found that the way of EE’s content entries work mean users can set up a lot of custom content streams with just pay some money to download the software and without even doing any coding to design the website. ExpressionEngine does not force its users to work a certain way or impose limitations on your site design, structure, or content. It is a top five used content management system that is used all around the world and is built on PHP and MySQL technologies. Their software also allows users to modify or extend the code to suit their needs. Expression engine also provide a 24 hour forum for support there are no actual support staffs there only other users who work with the software.

One of EE’s proclaimed benefits is its ease of use. Practically, this means that anyone can use it, without having to know PHP, the programming language EE is built...