Alcoholic Drink Packaging Trends-Uk-February 2014:New Industry Analysis Report

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Executive Summary:

Market factors

Alcohol consumption in decline despite rising consumer confidence

Production costs on the rise

Recyclability important for drinks brands

Drinks brands and responsible drinking

Population changes need to be accommodated

Innovation in the Market

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Issues in the Market:

Can cans become even bigger players in the beer market?

What role can packaging play in curbing discounting?

How can drinks brands use packaging to resonate with older drinkers?

Can the ‘feel’ of alcoholic drinks packaging help to build standout?

Trend Application:

Trend: Objectify

Trend: Sense of the Intense

Mintel Futures: Brand Intervention

Market Drivers:

Key points

Rising packaging costs put pressures on operators

Recycling in the UK

Figure 4: Business recovery and recycling targets for Great Britain, 2012-17

Figure 5: Packaging waste recovery and recycling, 2011

Figure 6: Household waste recycling rate in England, 2000/01-2012/13

Appendix – The Consumer – Usage of Alcoholic Drinks:

Figure 28: Purchase of alcoholic drinks in glass bottles, November 2013

Figure 29: Purchase of alcoholic drinks in glass bottles, by demographics, November 2013

Figure 30: Purchase of alcoholic drinks in plastic bottles, November 2013

Figure 31: Purchase of alcoholic drinks in plastic bottles, by demographics, November 2013

Figure 32: Purchase of alcoholic drinks in cans, November 2013

Figure 33: Purchase of alcoholic drinks in cans, by demographics, November 2013

Appendix – The Consumer – Packaging-related Habits:

Figure 49: Packaging-related habits, November 2013

Figure 50: Most popular packaging-related habits, by demographics, November 2013

Figure 51: Next...