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r assistance after a breakdown. The lack of professionalism and the untrusted relationship, as it was valued to Kimura K.K., led to a non-rebuy of Pramtex’s merchandise.

Who are the key players at Kimura in the purchasing decision? What are their respective roles and interests?

The key players at Kimura in the purchasing decision are Mr Kimura, the President of the company and final decision maker – The decider; Mr Nomura, the Senior R&D advisor and admirer of Spartacus – The influencer; Dr Komoda, the Chief of production and the one who will be dealing with possible problems of Spartacus – The User; Mr Hashimoto, the finance director, who is against the acquisition of Pramtex products – The Buyer; and finally Ms Yamashita who alerted John for his unprofessionalism – The gatekeeper.

Even though all of the players want what is best for the company, they all have different motivations to achieve thr assistance after a breakdown. The lack of professionalism and the untrusted relationship, as it was valued to Kimura K.K., led to a non-rebuy of Pramtex’s merchandise.

Who are the key players at Kimura in the purchasing decision? What are their respective roles and interests?

The key players at Kimura in the purchasing decision are Mr Kimura, the President of the company and final decision maker – The decider; Mr Nomura, the Senior R&D advisor and admirer of Spartacus – The influencer; Dr Komoda, the Chief of production and the one who will be dealing with possible problems of Spartacus – The User; Mr Hashimoto, the finance director, who is against the acquisition of Pramtex products – The Buyer; and finally Ms Yamashita who alerted John for his unprofessionalism – The gatekeeper.

Even though all of the players want what is best for the company, they all have different motivations to achieve thr assistance after a breakdown. The lack of professionalism and the untrusted relationship, as it was valued to Kimura K.K., led to a non-rebuy of Pramtex’s...