Strategic Analysis

A Strategic Analysis of Target

Jacquelyn Layman, Kathryn Myhre, Amanda Schumacher, Kayla Stai, Kue Xiong

Globe University/Minnesota School of Business

MSM/MBA

MG600: Strategic Management

Dr. Gordon Whitehead

November 7, 2013

Abstract

This paper is a strategic analysis of Target Corporation. Target stores are located in the United States, Canada, and India. The strategic analysis of Target included completing a SWOT analysis, strategic competitive advantage analysis, stakeholder analysis, Porter’s five forces of competition analysis, life cycle analysis, supply chain analysis, and an analysis of Target’s position in the virtual market. Data and information were collected from published reports, newspapers, and archives. The analyses concluded the Target Corporation is a strategic competitor in the retail industry and can improve to be more competitive. Target’s strategic competitiveness comes from the power of its brand, innovativeness with e-commerce, distinguished shopping experience, contribution to local communities, strong relationships with suppliers, pricing strategies, and the creation of the CityTarget stores located in urban areas. Analysis of Target also revealed an improvement of the corporation’s competitiveness can be made by continuing to open stores in Canada and throughout America, increasing the number of products made by exclusive and owned brands, and focusing efforts on obtaining the urban market share that other discount retailers have not obtained.

A Strategic Analysis of Target

Introduction

Target is a publicly traded retail company located in the United States, Canada, and India. This paper will discuss a SWOT analysis, strategic competitive advantage analysis, stakeholder analysis, Porter’s five forces of competition, life cycle analysis, supply chain analysis, and an analysis of Target’s position in the virtual market. Short-term and long-term suggestions for strategic improvement of Target will...