Ebay in E-Commerce

EBAY: Evaluate Buying Alternatives Yourself

Nearly everyone struggles to be honest with even themselves when it comes to distinguishing between what we want versus actually need, and there is no doubt it gets more difficult by the day. Not many years ago, there was not even half the number of external stimuli influencing consumer decision making. On the Contrary, today most people are in some way influenced by an outside source before they even get out of bed in the morning. It would be hard to find a consumer who did not make use of either television, radio, or at least one cellular platform prior to leaving their home each day. These devices and information sources are becoming second nature quicker than many people can finish their coffee, which would not be so worrisome if these sources were not nearly all marketing-controlled. EBay has taken the lead in m-commerce maintaining almost two percent advance over Amazon. In just a time of six short years the mobile market accumulated a $100.7 billion dollar growth in total revenue. As it may seem over-whelming at first glance, when you analyze the entirety of eBay, in many ways this gives consumers the ability to make wiser, more thought out purchases.

Consumers using eBay or other m-commerce applications to shop are most affected concerning the first three stages of the decision making process including: Need Recognition, Information Search, and Evaluation of Alternatives. Not only do these mobile customers have the resource to compare in store prices with those they have found on their mobiles, or to browse auctions, but for those impatient customers seeking to fulfill their ‘want-got gap’ they can utilize buy-it-now offers.

If finding the information and location of products by snapping a photo of the barcode, or if a dressing room in the privacy of a home by virtual fitting technology doesn’t completely exceed the ideal of Yankovichs, “We need to be ready to spin on a dime.” Than it is doubtful any...