Sound & Lighting

Dawn to Dusk Inc

Kunjan H. Panchal

Marketing

1/30/14

Dawn to Dusk Inc. Sound & Lighting Company

Executive Summary

My business is a service provided to weddings and receptions all year around offering them various options for sound and lighting decorations to their events. The ownership status will be a corporation registered in the State of Illinois. My initial investment for this company will be $10,000 which will be used to purchase sound equipment and up lighting units to covers all banquet sizes. One thousand of the initial investment will be used towards marketing at wedding expos, website design and hosting.

Target Audience

The business’s target audience will be newly engaged couples planning on getting married and shopping around for competitive rates. My focus is to provide a quality sound package that covers the entire banquet hall regardless of the amount of guests attending and also provide a lighting option so they can make their banquet hall livelier. The lighting option will be also based on the couple requests and the colors they have chosen for their wedding and reception. There are various speakers that offer very high sound quality and used mainly for large receptions and concerts. Companies like JBL, QSC, Peaveys and more offer quality sound to their audience at a very reasonable rental rate. The up lighting options for clients are spaced evenly around the banquets four walls giving a rich view and matching combination to their table cloths and chair covers.

I plan on splitting the sound packages based on the amount of guests attending their wedding or reception and offering just the right package. Sound packages can be split according to then companies name for example JBL set up, QSC set up and the SRX set up. Each of these packages is meant for a specific amount of audience. The JBL set up is used for events that approximately 400 – 450 people events where as the SRX set up is used for over 500 people events. The QSC set up...