Managing with Analytics at Procter & Gamble

CI Perp Note 2 for Managing with Analytics at Procter & Gamble

In today’s companies, the analytics software plays the important role and guides the future activities to a great extent.

The analytics software is the useful tool and great supporter for organization to reduce workload, increase the productivity and create competitive advantages. The analytics software helps organization knows exactly what customers want and their purchasing power, which will assist the company makes best decisions whether big or small every day. What is more, the analytics software works like an effective predictor, which will help organization look forward to the future scenario and make the best plan. Also the software is the key business enabler that advances technology tools, strategic development, collaboration and decision making. Finally, the analytics software is like a centralized service, which presented some noteworthy opportunities for improvement across the organization, such as P&G.

The work of analytics cannot be charge by the third party because the third party should not make important decision for the company as well as it does not understand the business of the company well enough to create innovation. So the analytics should be kept in house. When the analytics software is used in the development and implementation of the organization, it will meet some difficulties. Firstly, the technology works for business activities and the company has to invest in the business needs and solutions. Therefore, the company should train its employees in not only the technology and techniques, but also train them in transformation of their behavior. Secondly, achieving the real-time availability of information and then lead to real time decisions is useful for the company. But it will need a lot of work. Finally, when the P&G embarked on the wave 1 of the compacted detergents, the team found that it is difficulty to collect data to measure the consumer response...