Sweet and Savoury Spreads - Uk - February 2014:Industry Forecast Report

Sweet and Savoury Spreads - UK - February 2014 Despite the openness to jam as part of a healthy snack among families, few brands have actively targeted this occasion with marketing or through specific product formats. Examples from markets such as cheese, where snacking formats have posted rapid growth, show how more specific targeting can help brands drive standout. table Of Content

introduction

definition abbreviations

executive Summary

the Market figure 1: Total Retail Value Sales Of Sweet And Savoury Spreads/dips, By Segment, 2011-13 forecast figure 2: Total Uk Retail Value Sales Of Sweet And Savoury Spreads/dips, 2008-18 market Factors growing Consumer Confidence May Have Unfavourable Impact On Savoury Spreads declining Bread Consumption Poses Threat To The Spreads Market concerns About Sweet Spreads’ Sugar Content Have Been Impacting The Market soaring Cost Of Raw Ingredients Puts Pressure On The Market companies, Brands And Innovation own-label Has Much Bigger Hold In Savoury Spreads/dips Than In Sweet Spreads figure 3: Leading Manufacturers’ Shares In The Uk Sweet And Savoury Spreads Market, By Value, 2012-13 own-label Continues To Lead Npd Activity In 2013 adspend Bounces Back In 2013 After An 11% Drop In 2012 the Consumer overall, Consumption Of Sweet And Savoury Spreads Is Ingrained In Brits’ Diets figure 4: Usage Of Sweet Spreads, November 2013 breakfast And Lunch Remain Key Occasions For Sweet And Savoury Spreads concerns About Sweet Spreads’ Sugar Content Remain An Issue figure 5: Attitudes Towards Sweet Spreads, November 2013 high Fruit Content And Natural Ingredients Spark Great Interest In Sweet Spreads figure 6: Interest In Selected Product Attributes Of Sweet Spreads, November 2013 variety Is Important To Savoury Spread And Dips Users figure 7: Attitudes Towards Savoury Spread And Dips, November 2013 what We Think

issues In The Market

how Can Sweet Spreads Capitalise On Young Consumers’ Enthusiasm...