Beauty Retailing - China - February 2014:Industry Trends, Size and Shares Research Report

Beauty Retailing - China - February 2014 Deals and discounting can be an entry point to attract new customers and personalisation and relevance in promotion will become the critical point for retailers in coming years. But in the long run, creating unique shopping experience remains essential. table Of Content

introduction

retailers Covered In This Report in-store online methodology limitation abbreviations

executive Summary

a Promising Future figure 1: Best- And Worst-case Forecast Of China Beauty Retailing Sales, 2008-18 maximise Consumer Reach With Channel Convergence figure 2: Beauty Retailing Channels Bought From In The Last 6 Months, By Beauty Retailing Channel Bought From In The Last 6 Months, December 2013 attract Shoppers Beyond Price Promotions And Discounts immersive Shopping Experience figure 3: Consumer Buying Behaviour, By Beauty Retailing Channels Bought From In The Last 6 Months, December 2013 tailor Services At A City-specific Level what We Think

issues In The Market

how Can Retailers Maximise Consumer Reach With Channel Convergence? how Can Retailers Attract Shoppers Beyond Price Promotions And Discounts? could A More Immersive Shopping Experience Drive Consumers In-store? how Can Beauty Retailers Tailor Their Services At A City-specific Level?

trend Application

return To The Experts let’s Make A Deal mintel Futures: Old Gold

market Drivers

key Points china Revises E-commerce Laws To Fight Fraud And Boost Transparency figure 4: Internet Users And Penetration Rate, 2005-13 figure 5: Online Shopping Category Penetration (% Of Consumers Who Have Shopped Per Category), 2012 internet Giants Fight For Market Share In Mobile Shopping figure 6: Ownership Of Consumer Technology Products, February 2013 figure 7: The Rapid Growth Of Mobile Internet Shoppers, June 2012 And December 2012 figure 8: Weixin, The Nation’s Favourite Social Media With A Few Fun Features Like "shake " And "drift Bottle.", February 2014 figure...