Kudler Fine Foods

Kudler Fine Foods, owned by Kathy Kudler, is an upscale food store based in San Diego, California. The company initially opened its doors in 1998 and introduced additional stores in Encinitas, La Jolla, and Del Mar in 2000 and 2003. Each site boasts at least 16,000 square feet of footage and occupies prime real estate in an upscale shopping mall. The company stocks the very best selections of imported and domestic foods, including fish, beef, poultry, baked goods, produce, deli style meats, cheeses, and etc (Kudler Virtual Organization, 2008).

Objectives-Marketing

Since its very beginning, Kudler Fine Foods has experienced significant growth. Reportedly, Kathy Kudler would like to expand services to improve operational efficiency and increase the customer purchases as well as develop loyalty among customers and increase profits from each customer visit.

Increased Services

The first of these strategies involves increased service offerings. Kudler Fine Foods has prepared three strategies to improve sales and profits. The company’s owner hopes to increase profits at each site by hosting wine tastings and classes on how to prepare foods. This will help increase participation not only at these events, but even at the grocery stores (Kudler Virtual Organization, 2008).

Frequent Shopping Program

The next marketing strategy focuses on consumer loyalty. Kudler will improve sales and shopping experiences by offering customer loyalty programs similar to those used by Kroger, Wal-Mart, and CVS. With this offering, Kudler will be able to track the spending habits of each consumer as they build up spending points using technology built into their internal database. In this way Kudler can determine the buying habits of frequent shoppers and maintain inventories to meet their shopping needs and wants. This will help with the availability of items that need to be stocked for continued sales growth (Kudler Virtual Organization, 2008).

Improvement of Service

Finally,...