Feasibility Study in Restaurant

Chapter I: INTRODUCTION

This paper deals about the feasibility study of setting up a restaurant in Serendra. Serendra is one of the prime residential projects of Ayala Land, Inc. It is located between 11th Avenue and McKinley Parkway, Bonifacio Global City, Makati City Serendra is a 12-hectare garden community with European architecture style derived from Tegel Harbor and Germany Berliner Strasse master plans combined with the stone style house or "bahay na bato" architecture of the Philippines.

Serendra provides a gracious suburban lifestyle within the conveniences of the city. From Nicaraguan Jasmine trees, flowering trellises filled with thunbergia, swaying bamboo clusters to ponds filled with koi, Serendra provides a unique garden environment that provides the spirit with an overwhelming sense of calm. And within this private enclave, residents are able to enjoy exclusive amenities such as a dedicated spa, underground badminton, and basketball courts, multiple swimming pools, gyms, and many others. Hotel industry is one of the essential industries. This industry serves the different customer in different aspects like taste, preference, price, quality etc.

Apart from hotels, restaurants are the highly targeted places in Serendra. In this fast moving world, people do not have time to cook their own food and take it to their work place and even get ready with their breakfast. So, restaurants with different traditions of the south as well as north are started in and around Serendra.

The United States is a rich and varied blend of peoples, religions, and cultures, and this diversity is reflected in its cuisine. Succeeding waves of immigrants, including those arriving on the United States' shores today, have brought new culinary traditions and adapted them to the ingredients, kitchens, and customs they found in their new homeland — ever expanding what is called "American food."

Since our country is visited by different tourist all over the world. American...