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Category: Business and Industry
Date Submitted: 02/25/2014 09:57 PM
Compact cars and crossovers are getting unprecedented attention from desperate consumer groups who are looking for fuel efficient vehicles that are easy to navigate in a dense urban environment. New compact car and crossover intenders include wealthier Baby Boomers and growing Hispanic families. How to cater to this more diverse group of consumers will require creative messaging and new product introductions, such as three-row compact vehicles.
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Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Trend Applications
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Market Size and Forecast
Key points
Compact cars and crossovers reached an estimated 5. 4 million deliveries for 2013, expected to surpass 6 million by 2015
Figure 12: US unit sales and forecast of new compact cars and crossovers, 2008-18
Figure 13: Sales of compact cars and crossovers as a share of total new vehicle sales, 2008-18
Compact crossover sales expected to outpace compact car sales
Figure 14: US unit sales of compact cars, 2008-18
Figure 15: US unit sales of compact crossovers, 2008-13
Fan chart forecast
Figure 16: US fan chart forecast of new compact car and crossover sales, 2008-18
Figure 17: US fan chart forecast of new compact car sales, 2008-18
Figure 18: US fan chart forecast of new compact crossover sales, 2008-18
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