Ecommerce Industry

2/17/2014

2/17/2014

AISHWARYA YAWATKAR

312650@MITSOB.NET

AISHWARYA YAWATKAR

312650@MITSOB.NET

Business Policy Strategy & Management

Assignment 2

Business Policy Strategy & Management

Assignment 2

INTRODUCTION:

Ecommerce also known as electronic commerce is a medium of buying and selling the goods with help of the Internet. It involves business using modern communication modem like e payment, money transfer, telephone e-data interchange and internet. Nowadays the online business related to financial services, travel, entertainment, home appliances, grocery are tending to grow in faster pace. There are many factor which are responsible for influencing the growth of the industry like economic, cultural, political etc.

E commerce in India is facing tremendous growth from past few years however, the e commerce system has been trying to tap the India market from many years ,the appropriate ecosystem for this industry have now started to take raise. The rise in internet users, acceptability of online payment, telecommunication and internet enable devises also change in demographic conditions are key factors responsible for the growth on ecommerce in India. Many Venture capitalists and private companies have taken initially to invest in the industry by demonstrating faith in growth of this industry.

Travel, Retail and Classifieds are the major industries who have reflected acceptance and tremendous growth in online business. Online Travel is one of the largest sector generating high revenues in India. Also online retailing is catching up a high speed in consumer attraction and is an expected to match online travel soon.

Online travelers are diversifying into hotel reservation, ticketing services to improve their margins. To compete they will need to have develop skills which are different from the exiting ticketing and hotel reservation system. There are many challenges which they will have to overcome like technology constraint, consumer...