Submitted by: Submitted by tinylover
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Category: Business and Industry
Date Submitted: 02/27/2014 08:21 AM
Reading notes 2
Kaplan & Norton
1. a scorecard should contain outcome measures and the performance drivers of outcomes, linked together cause-and-effect relationships.
2. Financial and non-financial measures should be derived from the business-unit’s unique strategy
3. Should use scorecard as communication, information, and learning system, not as traditional control system.
4. Four perspectives permit linkage between: st and lt, desired outcomes and their drivers, harder and softer objective measures,
5. Stages: early stage (rapid growth), sustain stage (required to earn excellent returns), mature stage (harvest)
6. Three financial themes: revenue growth and mix, cost reduction/productivity improvement, asset utilization/investment strategy
7. Customer: market share, retention, acquisition, satisfaction, profitability, CustomerValue Propositions
8. Product/service: customer relationship, image and reputation, internal business processes
9. Strategic vs. diagnostic measures
Becker, Brian, etc.
1. HR should be managed as a strategic asset
2. The cost of people are easy to see but the value creation is not.
3. HR can be a strategic asset because the ability to execute strategy well is a source of competitive advantage. Also, strategy implementation is driven by employee strategic focus.
4. Link the perspective of HR with the strategy map provides a solution.
Lev, Philip
1. Challenge of intangible asset: valuation and performance measurement. Why? High uncertainty concerning the performance and outcome/ no markets for most intangibles, no comparative data for valuation
2. Linkages:
a. Inputs and outputs
b. R&D: expenditurespatentinnovation revenues
c. Customer acquisition: expenditures retentionrevenue from new customers
Lev’s book:
1. The lac of public information contributes to a higher cost of capital and affords abnormally large gains to insiders at the expense of...