Grindrplan

!

Established since 2009 the go-to social network app for male with 6 million users from more than 192 countries and still connecting 10,000 new men daily. !

SHAIKH AHMAD KHALIS

EXECUTIVE SUMMARY

Cannibalization effect occurred due to another application Tindr, which was developed by the same company and crumbling Grindr with less awareness

STRATEGIC PROBLEM

STRATEGIC OPPORTUNITY

To fix and update the current version of application software that has bug issues

CRITICAL INSIGHTS & IMPLICATION

STRATEGIC ALTERNATIVES

• Update system software and bug fixes • Focus on Blendr (The sister of Grindr)

The problem occurred because the developer is focusing on creating another application, leaving Grindr with less attention and creating cannibalization effect towards Grindr

To upgrade the current version of system application software and increase more numbers of male users all around the world and helping the LGBT community to raise awareness specifically in United States

STRATEGIC RECOMMENDATION

UNITED STATES IS CURRENTLY THE BIGGEST USERS OF GRINDR

CUSTOMER/CONSUMER men who are looking to socialize CENTER OF INFLUENCES Word of mouth and friends COMPETITION Other social media and dating application; Scruff & Hornet

USA 2,660,472 users

San Francisco Bay Area 248,914 users

IMPLICATION San Francisco is the third largest city that use Grindr and survey shows that

most people in the Bay area would recommend their friend about Grindr

HIGH COMPETITION IN THE SOCIAL NETWORK MARKET BUT GRINDR MANAGED TO STILL BE THE MARKET LEADER SINCE 2009

Power

 of

  Supplier LOW

The only developer

Online websites and social media; Facebook

Threats

 of

  Subs8tutes MED-­‐HIGH

Compe88ve

  Rivalry HIGH

Threats

 of

  New

  Entrants HIGH

Increasing number of US men trying online dating

Increasing number of dating apps are being established

Power

 of

  Buyer MED-­‐ HIGH

IMPLICATION Very high...