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2. What target market strategy is most appropriate for Netflix?

Multiple specific strategies in the Differentiated market. Because of the background of the Netflix is based on the internet , which means all the people who can use the internet will be it potential customer. But the needs for them must be very different from one to another .For example, for the Philippine citizens , they would like to watch Boxing together with friends and families when there was a fight of Manny Pacquiao, so during that time the live show or the video about that show should be placed on the front page of the Philippine region on the website. And also because of the specific income statement and the currency difference, the price should be affordable by the target market within that target region, and offer higher quality service for those who are willing to pay more.

3. Evaluate Netflix’s competitive advantages and disadvantages relative to blockbuster.

Advantages:

Contain with a high amount of movies and TV shows

For a 9$ minimum monthly fee , a customer can have unlimited account

For the owner of “Roku Netflix Player” , they can watch their movies on their TV.

For the owner of Xbox 360 , they can enjoy Netflix’s service by using Xbox live marketplace.

The video is purely streaming video with quality equal to a standard-definition digital television.

The user can start a movie at where they left off.

Flat monthly fee, the customer can order as many as they desire up to 3 at a time, and they can keep it as long as they want.

Disadvantages:

Require High speed internet connection all the time.

Can not save movies inside the hard disk, the user has to go online every time

4. Explain how Netflix can better practice relationship retailing

By offering long-term plan promotion to the customers , which can attract more customers and generate sustainable profit during the service period.

The customer can choose to have the video download or not , which is more...