Service Marketing of Pizza Hut

REPORT ON MARKETING STRATEGIES OF PIZZA HUT

REPORT ON MARKETING STRATEGIES OF PIZZA HUT

SUBMITTED

BY

E.NO NAME S.NO SEC

13BSPHH010247 KARTIK JANDHYALA 27 A

13BSPHH010527 ROLLY VERMA 26 A

13BSPHH010305 MANASI MISHRA 04 A

13BSPHH010542 SABYASACHI ROY 05 A

INDEX

1. Introduction………………………………………………………………………………………………………….1

2. Segmentation………………………………………………………………………………………………………..2

3. Targeting……………………………………………………………………………………………………………….5

4. Positioning…………………………………………………………………………………………………………….6

5. 7p’s of marketing mix……………………………………………………………………………………………7

6.1. Product………………………………………………………………………………………………………8

6.2. Price…………………………………………………………………………………………………………..9

6.3. Place………………………………………………………………………………………………………..10

6.4. Promotion………………………………………………………………………………………………..11

6.5. People…………………..…………………………………………………………………………………12

6.6. Physical Evidence……………………………………………………………………………………..13

6.7. Process Management……………………………………………………………………………….14

6. Observations And Learning’s from project…………………………………………………………..16

7. References…………………………………………………………………………………………………………..17

Introduction

Pizza Hut was founded on June 15, 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlour—then a rarity—they agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner John Bender. Renting a small building at 503 South Bluff in downtown Wichita and purchasing second hand equipment to make...