Case Study

Case Study:

How The Concord Flower Shop

More Than Doubled Its Online Sales

and was Ranked in the Top 1% of

Local Businesses by Google

The Concord Flower Shop’s Blueprint for Success

- 2 -

“Working with Sales Renewal

is a real partnership, I know

the floral business and Sales

Renewal knows technology,

marketing and sales.”

-- Helen Halloran

Executive Summary

The Challenge

Like most small businesses, Concord's premier florist faced multiple challenges in today’s

economy. Its most obvious source of significant new sales was online, yet it felt the me-too,

expensive website and sales services being provided by a large, national florist association

would not scale. Further, given the demands of its retail operations it had neither the time to

devote to marketing the site, the money traditional vendors wanted for enhancing it, nor the

technological expertise both efforts required.

Consequently, the florist turned to Sales Renewal and its unique, joint venture approach to

increasing sales.

The Strategy

Sales Blueprint - First, based on The Concord Flower Shop’s desired goals and

strategies as well as the local competitive landscape, Sales Renewal created a

blueprint for an online “sales machine.”

Initial Services (Technology) - Second, Sales Renewal renovated and added to the

florist’s existing online sales & marketing systems to bring them up to the new

blueprint’s specifications.

Ongoing Services (Technology, Sales and

Marketing) - Third, Sales Renewal, on an annually

renewing basis, markets the site and generates

sales, while the Concord Flower Shop continues

to be responsible for fulfillment and providing

overall business management and control.

This ongoing, joint venture-like, third stage is where

Sales Renewal’s approach is most unique & compelling

as it aligns both parties interests (i.e., win-win). The

Concord Flower Shop, for instance, knew Sales Renewal was going to work very hard to sell

for them because the...