Redesign

The Hong Kong Polytechnic University

School of Professional Education and Executive Development

84012 Bachelor of Arts in Applied and Media Arts

SPD4152-201 Creative Economy: Practices and Opportunities

Individual Assignment 1

Study of Hong Kong Creative Industries – Television & Radio

Kong Hiu Ching Jennifer

SPD4152-201A

13623401S

Background of Television and Radio in Hong Kong

Television broadcasting in Hong Kong began in 1957, the first organization in Hong Kong which provided television service is Rediffusion Television Limited. It provided television service by cable television system. Subsequently, the first organization provided television by terrestrial television system is Television Broadcasts Limited.

Nowadays, there are three institutions in Hong Kong to provide domestic free television program services, which are Television Broadcasts Limited, Asia Television Limited and Radio Television Hong Kong. In addition, there are three licensees in Hong Kong offers domestic pay television program service, including Cable TV Hong Kong, now TV and TVB Network Vision Limited.

the expectations

Industry Structure

Television audience research was dividing into two part, TV Audience Measurement (quantitative research) and Appreciation Index (qualitative research)

TV Audience Measurement is used to assess the value of advertising time and scheduling of television programs. Television Appreciation Index is used to identify the evaluation of the quality of the programs from the audience. By understanding the programs can meet the needs of the audience, the media can know the mind of audience so that they can plan the future program guidelines.

Easting Literatures

(2003 baseline … analysis of current, situation to identity, starting point )

Statistic Data

Industry Environment

The main income of television channels are come from advertising on free television channels.

The rise and fall of advertising market is affecting by...