Introduction to Marketing

Running head: MKT 220, MOD 1 Homework

MKT 220, MOD 1 Homework

Dusty Lamborn

Allied American University

Author Note

This paper was prepared for MKT 220, MOD 1 Homework taught by Deborah Malenfant.

PART I: Read the Case Study “(Product) Red” on page 99. Answer questions 1-4.

PART II: Marketing Plan Development

For this course, you will be developing a marketing plan for a new product (or service). Each week, you will develop a different part of the marketing plan. The marketing plan will become your final project.

In Module 1, you will select your product and write a two (2) page essay. This will become the introduction for your Marketing Plan. The instructions are below.

1. You may select one of the products below. (If you have a product or service that you would rather research, you must receive pre-approval. Please contact your instructor regarding your selection and explain why you want to use that product or service.) You will come up with a name for the product. You need to decide if this is a new product for a brand new company or if it is a new product for an existing company.

* Product 1: a great new environmentally friendly cleaning product

* Product 2: a new popular online game

* Product 3: a new tooth whitener

* Product 4: a new power charger for tools

* Product 5: rear seat inflatable seat belts

* Product 6: a new skin care product that takes years off your appearance

* Product 7: a great new soft drink

* Product 8: a new healthy snack food for adults or kids

2. Checklist for the Module 1 Homework Assignment. Your paper must include the following sections:

a. Identify if this is a new product for a brand new company or if it is a new product for an existing company. Discuss the external environment that this company operates within. Primarily, this will be the economic environment and the competitive environment.

b. Discussion of your competitive advantage: Be sure you...