Groupon

Groupon |

Collective buying power |

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Submitted to Proff.Dr.Olgun CicekAdvanced Marketing Girne American UniversityPrepared by : Mustafa Mahmood AlmanseyPhD Of Business ManagementStudent Number: 133001005 |

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With annual revenues of up to $ 313 million , the company employs more than seven thousand employees with a market value reached $ 14 billion without selling anything! .. Groupon is one of the most powerful modern emerging companies on the internet that we should talk about to learn from them.

The name is derived from the words group and coupon,It reflects perfectly the idea of ​​the site "coupon groups", it's a deal and special offer for just one day, the site was founded in November 2008 and the first market of this company was Chicago where the company headquartered, and soon to spread in the U.S. ,Canada and other countries. The company has Even reached more than 150 markets in North America and 100 markets in Europe, Asia, and South America.35 million users are now following the daily deals on the website. There are applications of the website on I Phone; Windows Phone in order to make sure that people can make deals anywhere.

History of the website

The idea of ​​the website was introduced by Andrew Mason, later the idea has got the attention of Eric Lefkofsky, who provided initial funding by one million dollars to develop the idea. In April 2010 the company's value has reached more than a billion dollars.

Groupon decided to separate from the main company “The Point” in November 2008 and the first deal that took place on the website was an order of pizza at half price to the first floor of the building in which the company inhabiting.

Site competitors spread globally and they are all working with the same idea, Groupon accounted for the strongest competitors in Europe “MyCityDeal” and in USA “ClanDescuento”, even Singapore “Beeconomic.com”, Japan “Qpod.jp” and Russia “Darberry.ru”. Groupon has expanded to include India and...