Rim Oi361

There are many things that can help determine a company’s future inn its marketplace. Some of these factors will be able to be controlled by the company itself, and other factors will be determined by outside influences. Internal factors can be controlled, for the most part, by the company. External factors can at times be out of the company’s control. Some external factors can be handled or anticipated, and others cannot.

RIM is the maker of the Blackberry device. RIM can up with the most secure operating system that the cell phone industry had ever seen. They were able to lock down numerous contracts with many companies including the Federal Government because of this reason. The innovation of the secure system proved to be something that other companies could not compete with. Internal factors have hurt the company over the years. RIM has had major conflicts internally with its upper management. There were disagreements on which way the company should go and how much further they should advance the user capabilities. This caused RIM to fall behind in the advancement of the cell phone industry, but they remained on top of security. Keeping intern conflict to a minimum will help the company become more stable to investors.

An external factor that Rim has faced is the advancement that Apple, Google, and the Android market have developed. The ever growing market place on both the Android and Apple servers fall exceeds that of the Blackberry devices. The Blackberry has a very limited market place for apps, and is limited on it web base capabilities. Advancing in this area should provide for a demand again in the Blackberry devices. RIM has a more secure server which it really needs to show as its superiority. Showing that the Blackberry has the capability of a bigger market place, while still staying the most secure, will allow for a draw for it again.

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