Marketing and Sales

Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.

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Communication process

The communication process is sender-encoding-transmission device-decoding-receiver, which is part of any advertising or marketing program. Encoding the message is the second step in communication process, which takes a creative idea and transforms it into attention-getting advertisements designed for various media (television, radio, magazines, and others). Messages travel to audiences through various transmission. The third stage of the marketing communication process occurs when a channel or medium delivers the message. Decoding occurs when the message reaches one or more of the receiver's senses. Consumers both hear and see television ads. Others consumers handle (touch) and read (see) a coupon offer.

One obstacle that prevents marketing messages from being efficient and effective is called barrier. Barrier is anything that distorts or disrupts a message. It can occur at any stage in the communication process. The most common form of noise affecting marketing communication is clutter.[1]

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Communication platforms

Social media

Social commercials market share is rising, thanks to services like YouTube, Facebook and Vimeo. According to a 2011 study, "88% of all companies that have conducted social media advertising are satisfied with it." [2] Indeed, social commercials are steadily permeating our everyday lives, in the forms of billboards, apps, TV, and even print media. There is a large increase of businesses using video via YouTube for local business pages such as Google Local (formerly...