Pepsi Refresh Project: Viral Marketing

Pepsi Refresh Project: Viral Marketing

1.Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

In the recent years, the focus of organizations has diverted to Social Media Marketing for the advertisement of their products. It is widely believed that organizations are keen to attract new customers and are keener to keep them loyal towards their products so that their brands succeed. Reports and studies have proved that the more a company tends to have attracted and retained customers, the more they are reflected to be running business in a successful way. With the era being competitive these days when a large number of brands are competing to get most number of customers, advertisement and marketing steps in and it is seen that the successful companies have efficient marketing and advertisement strategies as compared to the less preferable ones. With the modernization and development in the recent years, it is evident that the brands also keep on observing the changes in market and immediately get to change their advertisement and promotional activities as per the needs and standards of society. Recently, many of the companies have shifted to advertise their products via social media where they believe that the target market is approached easily and the promotional mix aspects such as sales promotion, personal selling and public relations are addressed along with the advertisement and direct marketing strategies.

Kirsten (2012) shared the views about social media being the source of marketing by expressing that apart from the fear that people may get bored of Twitter or Facebook in near future, the usage of social media for the purpose of marketing has shown incredible stance to the new beginners. This is to say that the owners that have given a fresh start to their business might not have enough to advertise their products in newspaper and flyers, however using social media for attracting customers...