Market

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Views: 117

Words: 571

Pages: 3

Category: Business and Industry

Date Submitted: 03/13/2014 08:17 PM

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The Market

Since our Restaurant is based inside the mall our target market are those people who enters the mall people tend to eat after they shop and probably an opportunity for us. As well as those people that is already earning like employees and businessman our place is perfect not just for eating but also for relaxation of the design and ambiance inside our restaurant.

Key to success

* Product Quality not only great foods but great service and atmosphere.

* Controlling cost all the time without exception.

* We will have our discounted rate this will attract a varied client to wooden spoon café.

* Creation of an authentic and old style, casual dinni9ng restaurant that will differentiate us from the competitors.

Market Trends

Now a days majority of the guest are looking for a discounted rates lots of restaurants offers a voucher cord to attract customer to go back to their restaurant. Having food platter is also a trend nowadays buffet service are also booming because of the food choices that restaurant offers. As well as having gift certificate that can be avail once they purchased a minimum price.

Market Research

Customer satisfaction: We make sure that our customers or satisfied to our service and foods that we offers.We also provide a suggestion box to learn about the customer experience. Once a customer satisfied with your service and foods they will spread it to others. Then they will also try to dine in our restaurant spreading favorable word of mouth will enter and it will be an opportunity for us.

Products & service development: we conduct a survey around the vicinity of our store used on the food that we are going to sell is the price appropriate to the taste of the food and portion of it. And to find out what we need to change for a better result.

Market Demographics

The group of 25-35 years old, Are probably our target because they are driven not just technology trend like...