Myanmar

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INTRODUCTION

INTRODUCTION

1.1 PURPOSE

The purpose of this report is to give readers an insight of the emerging market in Myanmar, with its progressive liberalization of trade and investment and the new political reforms that is attracting many new investors. Furthermore, this report will also explore the opportunities and viability of setting up a chain of department stores in Myanmar, from Parkson Retail Asia Limited.

1.2 BACKGROUND

Flag Of Myanmar ( Burma )

Flag Of Myanmar ( Burma )

1.2.1 Background of Myanmar

Also known as Burma, Myanmar is a sovereign state under a military government that is bordered in by neighbouring countries. It has a population of over 60 million making it the world’s 24th most populous country. The country is one of the poorest country in Southeast Asia. Myanmar is seen by many as an emerging market for international businesses due to its rich supply of natural resources and cheap labour.

FINDINGS

FINDINGS

1.2.2 Background of Parkson Retail Asia Limited

Founded in 1987 and based in Singapore, Parkson Retail Asia Limited, is an investment holding company that operates and manages department stores in various countries. Its stores offer products under several categories to consumer in the middle and upper-middle income segment.

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2.1 COUNTRY ANALYSIS ON MYANMAR ( PEST ANALYSIS )

Myanmar’s President, Thein Sein

Myanmar’s President, Thein Sein

2.1.1 Political Analysis

Opportunities:

2.1.1.1 Government Stability

As of 2012, the new current government of Myanmar ( Burma ) is led by President Thein Sein and his party, The Union Solidarity and Development President Of Myanmar, Thein Sein

President Of Myanmar, Thein Sein

Party. Before this major change in governance, Myanmar was discarded as an isolated country that was ruled by military dictatorship which primarily focused on governing the country that is based on isolating itself from other parts of the world. This has led to the...