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Home arrow Practise Tests arrow Chapter 14 arrow Timed quiz arrow Learning Objective 5

Learning Objective 5

This activity contains 3 questions.

Question 1.

Under the societal marketing concept, each manager must look beyond minimum societal standards (i.e., what is just legal and/or condoned or allowed).

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True

False

End of Question 1

Question 2.

Under the 'societal marketing concept', each manager must look beyond what is legal and allowed and develop standards that are fair to all parties:

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based on personal integrity, corporate conscience and long run consumer welfare.

based on personal integrity and corporate conscience.

based on corporate conscience.

based on professionalism and long-run consumer welfare.

End of Question 2

Question 3.

According to the philosophy that a company should have a 'social conscience', what or who determines how the company should behave on issues of ethics and social responsibility?

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the legal system

the free market

the consumer

individual companies and managers

End of Question 3

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