Mkting Mix

MARKETING MIX (4PS) STRATEGIES

PLACE

This product will be selling in under the books and stationery category such as Popular, Borders and Mph because usually people will hunt stationeries only at the bookstores so having this product launched at these places will then be assessable to the customers. As we having many people want the pens to use in daily life so it will be available in many cities of Peninsular Malaysia and East Malaysia. There will be buying online purchase as well, customers can simply visit our website at t-pen.com.my and buy online then the products will be delivered until your house doorstep within 2 to 3 working days after the payment is done.

PROMOTION

Other than making good products, we must be good to catch the attention of our consumers yet by promoting is a way for consumers to get information about the products benefits. Promotion strategy is one of the important roles to attract our customers and the chance to get close to them.

First of all, we would go for advertisement. T-pen will be advertised in magazines, newspaper, book catalogue and give out brochures to give out information. There will definitely be advertisement on the internet as everyone now would just go online and search for information or looking up for some new updates rather than to flip the catalogues. Moreover, posters are hanging up around bookstores.

Another kind of activity promotion is the sale promotion such as discount, free gifts and membership. During the promotion season, we are giving price reduction of 10% for the members of popular, borders and mph. As we are aiming more on students, students will get their student price which is 20% off by showing their valid student card. Since T-pen is battery-operated so there are batteries already available when purchased yet it can last for about a year.

In addition, we have a website which is t-pen.com.my, customers can surf to the website and get information about T-pen yet there are extra benefits...