Nintendo Coperation

The video game manufacturing company, Nintendo Co. LTD, has always been one of the major competitors in the video gaming industry- Software and hardware. By understanding the company’s history and business tactics one can better understand the methods to out-staging market leading corporations that have the edge in the competition. Nintendo has always been committed to its customers by providing high quality entertainment products since the making of their card gaming system, to the revolutionizing in the gaming industry with the Wii. In 2006 the multinational company launched the Wii game console along with a catching marketing strategy that gave them an advantage over their competing counterparts; “Fun for everyone”. Today the company has experienced decreased sales over unprecedented decisions and dwindling market that’s costing them the position of the top gaming industry.

The Nintendo gaming industry has been around for over 50 years, where the only surviving three competitors in the gaming industry are Nintendo, Sony PS, and Microsoft Xbox (the newest entrant to the field). By understanding the aspects of the industry’s market and field play one can better understand the necessary market revolving strategies in order to compete and survive in this volatile ever changing industry. To cover the Research and development costs of making a new console as well as software and hardware management, these companies all have a global market split into regions, each with their own logistics strategies. The cycle of each product within the industry is usually termed a “generation” where each generation usually last from 5-7 years. Thus, each corporation realizes that on an average of every 6 years, a new product must be launched in order to survive and shift to the next generation of the industry.

Nintendo started out as a card manufacturing company in 1889 producing Japanese Hanafunda cards, briefly entered the toy making industry and failed terribly, then...