Business Plan

ABC P&I Sdn Bhd

Marketing Plan

(Highly Confidential Information)

1.0 EXECUTIVE SUMMARY The ABC P&I aims to be the preferred P&I provider in X Country within 3 years of its incorporation and a leading P&I provider in at least the ASEAN region 3 to 5 years after that. For the first 1 to 2 years of its incorporation, the company would operate as a “shadow fixed premiums P&I company”. The rationale of that is due to the fact that the company needs to learn as much as possible and be well acquitted with all the ins and outs of the P&I industry before fully embarking into the market. This would enable the company to hit the ground running with full and complete market data and not be hindered by any normal operational issues otherwise present to any company that undertake to operate P&I business. We choose a leading fixed premiums P&I company as a partner in this exercise because of its existing extensive product range and support service. They will provide the company with these advantages:     The necessary guidance and support during its “shadow” phase. The brand recognition due to our affiliation otherwise unattainable by new company The necessary high level connection in the reinsurance and P&I market Well developed products and services ready to go, for the company to utilize

The company structure would be compact at the initial stage and will grow as the time goes by in tandem with its increasing presence in the P&I marketplace. We believe that our target market industry players will find the competitive benefits of our services, compelling enough that we will be able to build sales quickly and establish a solid market position. We had explored X Countryn market and the feedbacks that we received points highly to the needs of a new company that could provide the above. In summary, the incorporation of this company aims to achieve the following:   P&I products are one of the major invisible import in the X Countryn insurance product mix and by the...