Vision Statements of Whole Foods.

1. Vision statements

The vision statements of Whole Foods market is to become an international organic foods brand with highest quality, least process, most flavorful naturally preserved and fresh foods available. Whole Foods want to set a new standard for excellence in food retailing, help people to live longer, healthier, more pleasurable lives.

Effective element:

* Focused: 9/10 – need to concentrate on managing employee, importing the supply, service customer to keep making organic foods with high quality, loyal customer.

* Graphic: 5/10 – Stick with the organic market.

* Flexible: 7/10 – Develop, invest in different areas like people, planet, communities to backup for turndown in organic foods business

* Make food business sense: 9/10 – due to the unpredictable change of economic now an in the future, the company needs to focus on predict what will coming better, make good plan to deal with problems.

2. Mission statements: Whole foods, whole people, Whole planet.

We offer the highest quality, least processed, most flavorful and naturally preserved, the best tasting and most nutritious foods. We recruit the best people we can, create a respectful workplace, treated fairly and high motivated to succeed. We actively support organic farming and involved in communities.

* Mission statement have

* Identify the company’s product: organic foods and other relevant stuff.

* Specify the buyer needs it seeks to satisfy: Bring out the highest quality, most flavorful, best tasting and most nutritious food -> good for people health.

* Identify the customer groups or markets to serve:

* Organic foods market

* People seek to organic foods

* Communities

* Create convenient, comfortable, professional workplace -> more jobs for good employee.

* Specify its approach to pleasing customers: not given.

* Give the company its own identity: Whole foods, whole people,...