Airlines

Southwest Airline

Herb Killer began Southwest Air in 1971 with a simple intention (mission) – fly people safely , cheaply and conveniently between three Key cities in Texas, thus Dallars, Huston and San Antonio. He realized no one has an airline flying short distance. This was mainly done to compete against coach and car travel rather than other airlines. After 30 successful years it served over 50 cities in 27 states and had some 2500 flights every day.

Keller’s strategy and success was based on

• Frequent and reliable departures

• Relatively short journey by American standards, now averagely 450 miles but the average having increase as the airline has grown in size and destination.

• The proximity of smaller airport to city centres was preferred to international airport which were further away from the center.

• Very low prices ( Affordability)

• Limited frills

• Prompt take off of planes because seats were not reserved for passengers. This allowed them to maximize the time planes gets into the air.

In conclusion, based on the strategy he used, the company became American’s leading short distance, point to point carrier. It also worn the US department of Transport’s converted ‘triple crown’ award of best on time record, best baggage handling and fewest customers complains on several occasions. Every new route and destination is immediately popular and as a result, southwest has been consistently profitable for some 30 years, a unique record for an airline anywhere in the world. Keller is a renowned ‘people person’. Through profit-sharing schemes, employee own over 10% of the company stock. He made working in the airline industry an adventure. South west is dynamic and responsive; employees accept empowerment and are motivated to work hard and deliver high level of service consistently.

Easy Jet Airlines

Stelios Haji-Loannou, a 28 years old Greek entrepreneur began in 1995 one of the largest and best-known as European low-price, no frills...