Flower Power

Flower Power

Case study

|

Contents

Flower Power 1

Management Summary 3

Macro 3

Micro 4

Internal analysis 4

SWOT 4

Key Issues 5

Retailer 5

Consumer 6

Objectives 6

Target end consumer market 6

Expansion of the business 6

Decrease retailer/wholesaler costs through a reduction in waste 6

Marketing Strategies 8

Market Entry 8

Positioning Strategy 8

Segmentation Strategy 9

Growth Strategy 9

Management Summary

Thousands of flowers are sold every day all over the world. People decorate their homes with living plants and even furniture stores sell them nowadays. Many times they are handled by unexperienced individuals which leads to over/under watering and plants/flowers die. But this problem will soon lie in the past. The Flower Power Bands will prevent this from happening from now on. This futuristic solution will change the whole flower/plant market worldwide. The bands store water instantly and distribute it equally to the plants. This brings many benefits for wholesalers, retailers and customers. First of all it reduces production and transportation costs which decrease the overall price. In store it doubles the display time and at home it halves the watering frequency for end customers bringing greater customer value. All in all we can proudly say that this product will revolutionize the whole plant and flower market all around the world.

Macro

The floral industry managed to always keep improving and offering innovations for the customers and in this way to consolidate and fight against powerful external uncontrollable factors(economic crisis) which slowed down the development of other industries or shut down completely others.

Results of all the efforts that this industry made towards improvement, innovation and fulfilling customers’ needs didn’t take too long to appear. Overall costs started decreasing, losses were cut down and quality of flowers is much higher nowadays.

Due to this trend of reducing the wholesaler...