Assignment

Mc Donald issue “Jame oliyer sue”

Damaged of reputation

Lost of require customer

Depreciation of income

Less of new customer

Probability of promotion ineffectiveness

Damaged of reputation of the Mc Donald Company made a lot of lost customer. Because of Mc Donald is arc the big company, many people come to Mc Donald become lesser then before.

Facts

Introduction of brown paper bags with a considerable percentage of recycled content.

Solicitation of suppliers to produce corrugated boxed with more recycled content, which had the twin effect of reducing solid waste and building a market for recycled products.

Abandonment of polystyrene clamshell containers to hold sandwiches in favour of new paper-based wraps that combined tissue, polyethylene and paper to keep food warm and prevent leakage.

Key Threats

The key treats to McDonald’s domestically are the lack of growth opportunities. The market is well saturated, and it would difficult to achieve double-digit growth. Other concerns are a newfound emphasis on healthier eating. Most of McDonald’s most popular fare probably in some small way contributes to the increasing incidence of cancer, heart disease, and diabetes among the population.

McDonald’s are everywhere, the dining experience is never special. And as Baby Boomers age and become more affluent, it is likely that they will leave behind their fast-food ways, if only to step up to moderately priced restaurants like Olive Garden, Bennigans and Pizzeria Uno. These chains have added advantage of serving higher-margin alcoholic drinks. McDonald’s meanwhile, has to continually battle Buger King and Wendy’s, which leads to an erosion of margins for everyone. Even alliances with toy manufacturers, while popular with consumers, do little for the bottom line because the cost to run these promotions can be quite expensive.

Conclusion

McDonald’s faces some difficult challenges. Key to its future success will be maintaining its core strengths (an...