Strategic Management

The Five principles of Collaborative Social initiative are:

a) Identify a Long term durable mission

Companies make the greatest social contribution when they identify an important, long standing policy challenge and they participate in its solution over the long term. Companies that step up to tackle problems that are clearly important to society’s welfare and that require substantial resources are signaling to internal and external constituencies that the initiative is deserving of the company’s investment. (A. Pearce II & Richard B., 2011)

b) Contribute “What we do”

Companies maximize the benefits of their corporate contributions when they leverage core capabilities and contribute products and services that are based on expertise used in, or generated by, their normal operations. (A. Pearce II & Richard B., 2011)

c) Contribute Specialize services to a large-scale undertaking

Companies have the greatest social impact when they make specialized contributions to large-scale cooperative efforts. Companies who contribute to initiatives in which other private, public or nonprofit organizations are also active have an impact that goes beyond their limited contributions. (A. Pearce II & Richard B., 2011)

d) Weigh Government Influence

Government support for corporate participation in CSIs—or at least its willingness to remove barriers—can have an important positive influence. Tax incentives, liability protection, and other forms of direct and indirect support for businesses all help to foster business participation and contribute to the success of CSIs. (A. Pearce II & Richard B., 2011)

e) Assemble and Value the Total Package of Benefits

Companies gain the greatest benefits from their social contributions when they put a price on the total benefit package. The valuation should include both the social contributions delivered and the reputation effects that solidify or enhance the company’s position among its...