Bcg Article Review

Through the Mobile Looking Glass

The Transformative Potential of Mobile Technologies

APRIL 15, 2013by David Dean, Mark Louison, Hajime Shoji, Sampath Sowmyanarayan , and Arvind Subramanian

Summary:

Era of mobile Internet access

With the rapid development of technology, telecommunication has entered to a new era of mobile Internet access. Almost 80 percent of the people in the world got their mobile access in recent decade. Smartphones are replacing traditional mobile phones while 40 percent of global mobile-phone sales are occupied by smartphones. Mobile access is going to take over fixed-line access become the world’s primary method of going online.

The mobile experience has become mainly going online to the Internet, a whole new universe that integrated the following features:

With the access to the Internet, the four-inch screen of the smart device is no longer only a digital screen, it’s a real-life window to the entire world that is available anytime and anywhere.

Growth of the mobile access era

There are numerous reasons to give birth to the era of mobile Internet access.

* Technological advances:

The computing power and memory of the smart devices are growing and able to compete with desktop and PCs. Besides, battery technology is also improving in order to enhance the capability of smart devices.

* Wireless connectivity

There are increasing manners of wireless connectivity in order to improve the network coverage. Besides, high-speed data connections and low network latency are the main features that advocated.

* “Machine to machine communication”

Wireless connection between the cars, digital homes are giving great convenience to the users, and therefore, these mobile network connectivity applications are pursues by many world’s leading companies.

* Demographic change

The arrival of a large new generation of consumers into the economies of the developed world while this large group of generation has a far greater...