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Corporate America Hires Big Name Talent as Celebrity Spokesperson for CES 2014!

Posted on 8th November 2013 in Celebrity Endorsement, Celebrity Events

From Justin Beiber to Lady Gaga to Ashton Kutcher, the Stars Are Flying In Las Vegas!

Las Vegas and the Consumer Electronics World is gearing up for the 2014 International CES, which is the largest technology tradeshow of the most prominent and brands on the market the world’s greatest leaders in technology. Corporations such as LG Electronics, GE, Sony, Samsung, HP, 3D Systems, Amped Wireless, Audi of America, Cisco Systems, Ericsson, Intel, Panasonic, Toshiba, and Dell Electronics will convene in January with strategies to advertise their products and display their newest advances in technology.  Innovators such as Nick Woodman and his underwater camera technology GoPro will take advantage of the bright lights and upbeat atmosphere in Las Vegas to put their products and brands on display, but there is another CES trend and that is the celebrity spokesperson.

On the guest list for this year’s CES are the best industry analysts making appearances, top of the line technology speakers giving keynote addresses, and none other than People Magazine and E! Television’s favorite celebrity spokespersons. These celebrities are hired to represent both the large corporations as well as the entrepreneurial start-ups that will be using CES as an opportunity to make a name for themselves. In past years, TOSY Robotics has managed to hire Justin Bieber to represent their product at CES 2012, Justin Timberlake was hired by Panasonic, Body Media hired fitness guru and trainer Jillian Michaels of “The Biggest Loser” as their celebrity spokesperson, Sprint launched its 4G phones with Celebrity Chef Mario Batali and Frank Caliendo and Polaroid even hired the eclectic Lady Gaga at the 2011 CES. Curtis “50 Cent” Jackson is a popular name at the CES, representing Sleek Audio and SMS Audio over the years as well as the reality...