Prius

Strengths

* Strong Brand – it has built itself into the world’s most recognized brand. In 2009, it’s brand value is US$68.7 Billion. It is also one of the respected companies in America during the 90s

* Powerful Marketing and Advertising – at the height of its powers, the Coke marketing machine could turn even disaster into triumph.

Coke sweet formula incident

* Extensive Distribution Channel - Coke has an extensive beverage distribution channel.

* Reputable Board – reputable and seasoned board which includes Warren Buffett

Warren Edward Buffett - He is widely considered the most successful investor of the 20th century. CEO of  Berkshire Hathaway

Herbert A Allen - president of Allen & Company Inc. an investing firm in new york

Donald Keough – Chairman of the board of Allen & Company Incorporated,

member of the Boards of 

> McDonald’s Corporation,

>The Washington Post Company,

> H. J. Heinz Company,

> Convera Corporation

Weaknesses

* Poor Control of the Bottling Operations - the bottling companies which they used to bully has now learned to retaliate at Coke’s expense

* Resistance to Change - the Goizueta Way is still instilled in the board room and majority of its offices

* Unempowered Managers and Employees - other managers that are bold enough to deviate from the Goizueta Way has lost their motivation along with the promise and innovation they bring

* Lack of Diverse Product Line - Sticking to the soda pop product line puts them at a greater financial risk than Pepsi as the latter has already diversified its business

* Declining Stage of the Product - the idea that most in Coke failed to realize is that the soda pop line is already past the maturity stage and is actually declining

Opportunities

Growth in the non-carbonated drink line. Consumers are shifting to an array of sports drinks, vitamin-fortified waters, energy drinks, herbal teas, coffee, and other noncarbonated...