Outline
509 writing
Chloe Chou
Introduction
In recent years Social Networking Service (SNS) replaces traditional social tools, such as E-mail or MSN. Almost everyone use SNSs to communicate with friends. There are more and more people sharing their knowledge or expressing their feelings on SNSs, which enables Facebook become the most popular social communication tool quickly. Thus, I choose Facebook to do research. Previous studies indicate that those three personality factors of “Big Five” (Neuroticism, Extraversion, and Openness to Experience) are associated with Facebook use. The “Big Five” has been applied extensively in the management and psychology fields to examine user’ behaviors. Thus, I use “Big Five” to investigate how these three personality factors (Neuroticism, Extraversion, and Openness to Experience) affect Facebook use.
Definition
* Big Five
Big Five are five broad dimensions of personality traits, namely, Neuroticism, Openness to experience, Extraversion, Agreeableness, and Conscientiousness, which is used to describe human personality
* Neuroticism:
Neuroticism is defined as a measure of affect and emotional control, with low Neuroticism levels have good control over emotions and stability
* Extraversion
Extraversion reflects a person’s tendency to be sociable and able to experience positive emotions.
* Openness to Experience:
Openness to Experience represents an individual’s willingness to consider alternative approaches, be intellectually curious and enjoy artistic pursuits.
Research Question
1. Does Neuroticism affect Facebook use?
2. Does Extraversion affect Facebook use?
3. Does Openness to Experience affect Facebook use?
Body
* Theme 1
Neuroticism affects Facebook use because those studies indicate high levels of Neuroticism spend more time on Facebook, prefer to show accurate personal information on their Facebook profiles, and prefer to use the Internet to communicate.
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