Exam

1001/190116 MAN/SNGA Extramural/Block

MASSEY UNIVERSITY

MANAWATU & SINGAPORE CAMPUSES

EXAMINATION FOR 190.116 INTRODUCTION TO AVIATION MANAGEMENT

SEMESTER One – June 2010

Time Allowed: THREE (3) hours

This examination consists of two parts both of which must be completed

PART A Students must answer EVERY question in this section

PART B Students must select and answer at least four (4) questions from this section The required pass mark for this examination is 50%

Page 1 of 3

1001/190116 MAN/SNGA Extramural/Block

PART A Students must answer every question in this section Each question is worth 10 marks

1.

Describe and differentiate between the structure and historical and strategic features of the air transport industry in Europe, the United States and Asia.

2.

Describe and differentiate between the theories of scientific management and McGregor’s Theory X and Theory Y.

Page 2 of 3

1001/190116 MAN/SNGA Extramural/Block

PART B Students must select and answer four (4) questions from this section Each question is worth 10 marks

1. Outline and discuss the bilateral system and its impact on the development of the aviation industry.

2. Identify and describe the processes involved in each step of the 6-step strategic management process.

3. Discuss the concept of airline alliances and how they impact on passengers and airlines.

4. What is ancillary revenue and how is it altering the strategic thinking of airlines in the 21st century.

5. Describe the concept of operational HRM and its four primary functions.

6. What are the most significant determinants of differences in national culture?

7. Identify and briefly define the seven core operations management planning decisions.

8. Define and describe the key characteristics of an Oligopoly market, use aviation examples where relevant to illustrate your answer.

9. Define and describe the concept of “market positioning” as it would apply to the...